GoBuu is a Shanghai-based online fashion store featuring a large selection of dresses, shoes, jewelry and just about everything else fashion-related. GoBuu was founded in 2013 and was pretty successful in the beginning as other fashion stores became better known and more popular at a later date. Unfortunatelly, GoBuu never improved their website design, their customer service or fashion range, meaning that we can't recommend shopping at this store anymore. You will be more happy with your shopping experience at one of our alternative suggestions.

GoBuu Index

Experience with GoBuu

We found it hard to resist placing a few test orders from among GoBuu's extensive selection of clothes, so we can give you an idea of what to expect when shopping on GoBuu. Spoiler: we weren't disappointed.


  • Large Selection
  • Low Prices
  • User-Friendly Site
  • Buyer Protection Program via PayPal
  • Live Chat Customer Service function


  • No Free Shipping options


GoBuu gives international customers the option to order without making an account via PayPal Express Checkout, as well as via account-required payment methods such as Credit Card, Bank Transfer, Western Union, and Money Gram. As will all international orders, we strongly recommend paying via PayPal (either with Express Checkout or normal checkout with a PayPal payment) in order to take advantage of their excellent internal buyer protection program. In case you're not familiar with PayPal's buyer protection, it gives you the option to "open a case" against a payment within 45 days of completion in order to get your money back if something goes wrong.

Support Payment Systems

PayPal PayPal PayPal is the quickest, easiest, and safest way to pay online. We love their internal Buyer Protection Program.
credit card




Credit Card Payments are our second choice option. Fast, easy, and relatively safe, although not all cards protect you like PayPal.
Western Union Western Union Only recommended if you don't have any other options. This offline payment method can get expensive and doesn't offer great customer protection.
MoneyGram Another offline payment method that can also process payments online. It's usually cheaper than Western Union, but we don't find it very safe.
Bank Transfer Not a bad option, but we're always paranoid of the long processing times and surprise fees that can come from international bank transfers. Check with your bank first.

Shipping Costs and Delivery Times

Here you have the option to choose between registered AirMail, private carriers (DHL, UPS, FedEx, etc.), or EMS (Universal Postal Union--International Mail). As the shipping costs themselves depend the package weight, delivery destination, and the type of product, you should always check out the shipping cost estimator given at checkout when choosing a shipping method.

GoBuu Shipping Costs

GoBuu and Customs

All of our orders from GoBuu were well-declared and had no problems getting through customs to arrive at our office within the estimated delivery time frame. That being said, customs can stop packages for any reason (and sometimes randomly) so it's worth it to check up on your country's rules and regulations surrounding international mail and import taxes on internationally-ordered items.

For shipments entering the US, extra taxes and fees on your product are possible. Not every item is taxed when entering the country, and the majority are only subject to a nominal processing fee of between $2 and $9 in the case of a random customs stop. The amount to be paid, however, can vary widely depending on the product and how it’s sent. If you are concerned about your item, or are planning to order goods in excess of $500, it is worth it to check with the Customs Office at the port of entry to confirm any extra fees.

Any extra taxes or duties on your shipment will either be paid at your door when the mailman drops it off, or the package may be held at your local post office. In which case, you will need to go pick it up and pay any applicable fees in person.

Return Policy

Should any item arrive with any form of damage, defects, fading, or in the wrong size/color, GoBuu will first offer you a discount on the item(s) before accepting a return. If the damage/defect is too great for you to ignore and you want to exchange the item, GoBuu will cover all replacement costs but you will need to pay for all shipping costs to send the defective items back. For any items you simply dislike upon arrival but have no visible problems, GoBuu will not cover any expenses and you will need to cover all shipping costs as well as the price of any replacements. In any case, you have 3 days after Delivery to report returns to customer service. Once your return request has been processed, you will have 7 days to send the item(s) off.

Special Features

GoBuu features a Live Chat feature that allows you to contact their customer service instantly online and talk to them about questions, concerns, or returns in real time.


In short, GoBuu has a lot to offer in terms of product selection and great prices. However, their relatively high shipping costs, the absence of free shipping options, and a less-than-ideal return policy make us reluctant to strongly recommend GoBuu for anything other than really cheap or small things. Meaning we have to recommend shops like Rosegal, YesStyle or one of our alternatives now.


Alternative 1: SheIn
free shipping
from $50
similar prices, large selection, current fashion trends, free shipping for order of $50+ (or free shipping on all orders for US customers)
Alternative 2: cocofashion
free shipping similar prices and interesting product selection. Free Shipping options available.
Alternative 3: Modlily
free shipping comparable prices, large fashion product range and even free shipping

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